The AI Advantage in Retail

The AI Advantage in Retail

Artificial intelligence (AI) enables a smooth omnichannel retail experience in today’s digital-first world. Learn how retailers are incorporating technological advancements into their business strategies and how they can amplify their investments.
Artificial intelligence (AI) enables a smooth omnichannel retail experience in today’s digital-first world. Learn how retailers are incorporating technological advancements into their business strategies and how they can amplify their investments.

Smarter shopping experiences

Deploying AI-driven chatbots and virtual assistants helps retailers elevate customer interactions and satisfaction through more relevant, real-time responses and convenient self-service options.

Accurate inventory management and demand planning 

of retail decision makers are turning to IT transformation for demand forecasting1 

AI is a pivotal tool for inventory management, providing retailers with the ability to prepare for peak or seasonal sales periods by anticipating customer preferences and right-sizing stock levels.

of retail decision makers are turning to IT transformation for demand forecasting1 

AI is a pivotal tool for inventory management, providing retailers with the ability to prepare for peak or seasonal sales periods by anticipating customer preferences and right-sizing stock levels.

Personalized customer journeys

Many retailers are harnessing AI to analyze massive datasets for insights they can use to craft targeted campaigns, promotions and shopping experiences that resonate with customers.

Empowered retail associates 

AI frees retail workers to focus on what matters most—their customers—by optimizing shift schedules, automating tedious or repetitive tasks and providing insights to enhance customer interactions.

Advanced fraud prevention and detection

 

of retailers have yet to build capabilities to detect and respond to real-time cybersecurity events1 

By examining transaction patterns and identifying irregularities that could signal fraud, AI algorithms help retailers secure transactions and protect customer data.

Unleash your 
retail potential 

AI is not just transforming the retail industry—it’s setting a new standard by creating exceptional omnichannel experiences. The Lumen Network supports the dynamic demands of retail AI by providing high-capacity connections, deep IP peering and AIOps to leverage AI/ML apps without constraint from traditional network limitations. 

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1Foundry Research, Navigating Change: IT Transformation Trends in Financial Services and Retail, March 2024.
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